The name and the work behind it
Our brand
The northern way, from southern Brazil.
Nordweg grew from an existing workshop and a new idea. The name connects the family’s German roots with the direction the next generation wanted to take.
Our name
Nordweg: the northern way
Nord and Weg are German words for north and way. The name honors the family’s German roots in southern Brazil.
It also carries a direction. Igor chose the name while building a new brand around the craft already in the family workshop.
Our mark
A name on the things we make
The Nordweg wordmark and the marks on our products identify the company behind them.
The name belongs to the workshop’s work, and to the customer’s experience of the company. Both give it meaning.
Our roots
The workshop came first
The family was already making bags before Nordweg launched in 2011. Emme’s people, equipment, and accumulated skill made the new idea possible.
That history is visible in the first bag, the family albums, and the photographs of the workshop today.
What the product should carry
Usefulness
A design begins with what someone needs to carry. It should make sense when opened, handled, and used.
Character
Leather brings grain, texture, and a feel in the hand. Use and care become part of living with the object.
Trust
Clear information and thoughtful help belong beside a well-made product. The person carrying it should be able to reach the company behind it.
Continuity
New ideas, with a place to begin
Nordweg began with a small group of designs and one coffee-brown leather. Igor used the workshop’s available capacity to test the bags he wanted to make.
The brand grew through a direct relationship with customers, while the family kept making the products in Picada Café.
Uma Vida Boa
Uma Vida Boa
A good life is the idea behind the brand. Useful products, work we can be proud of, strong relationships, and room to learn give the company its purpose.
